081: Robert Glazer on Elevating Your Team and Creating a High Performing Company Culture

081: Robert Glazer on Elevating Your Team and Creating a High Performing Company Culture

robert glazer

In today’s conversation, I’m speaking with Robert Glazer. Bob is the CEO of Acceleration Partners, a global affiliate agency trusted by some of the world’s top brands to manage their partner marketing programs. In addition to serving their clients at the highest level, Acceleration Partners has built a reputation on being known for their incredible company culture, and they’ve been recognized globally with culture awards year after year. In fact, Bob was ranked #2 on Glassdoor’s list of Top CEO of Small & Medium Companies in the US. 

Bob is also the author of Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, a USA Today and Wall Street Journal bestseller, the host of the “Elevate” podcast, and the author of the “Friday Forward” newsletter – five minutes of inspiration and motivation read by over 100,000 people in 60 countries each week.

If you’re looking to grow as a financial advisor, leader, and author, Bob’s proven framework and ideas, as well as the lessons he learned as his life changed along the way, make today’s conversation a must-listen. 

 

Here are 3 of my big takeaways from this episode:

  • #1: How Bob turned a weekly newsletter into a Wall Street Journal bestselling book. [08:26]
  • #2: Bob’s unique 4-Part Elevate framework for holistic training  – and how you and your team can use it to find spiritual, intellectual, physical, and emotional balance, build momentum, and excel in life. [12:30]
  • #3: What Bob did to build an award-winning company culture that defines his business –  including the unique concept of transitioning employees out of your business versus firing them. [58:05]

SHOW NOTES:

  • [13:23] Bob’s unique 4-Part Elevate framework for holistic training  – and how you and your team can use it to find spiritual, intellectual, physical, and emotional balance, build momentum, and excel in life.
  • [20:44] Why it’s so hard for leaders to let certain tasks go as their roles and responsibilities change in a growing business – and how to recruit incredible talent to fill in gaps where you no longer have the time to do it yourself.
  • [26:23] How affiliate marketing works – and what makes Bob’s company’s approach different from many other players in his industry.
  • [33:22] Why Bob stayed with his FA, even after she decided to leave her firm to go out on her own. Big lesson here for those of you building your practice on the importance of taking care of your A players!
  • [45:41] How Bob uses TINYpulse to collect regular and anonymous feedback from staff members – and why this is a great tool for small businesses to gauge feedback and satisfaction.
  • [50:14] Why millennial and Gen Z employees need a strong sense of purpose to thrive within organizations – and the fatal flaws that can lead to massive turnover.
  • [58:05] What Bob did to build an award-winning company culture that defines his business –  including the unique concept of transitioning employees out of your business versus firing them.
  • [1:08:16] How Bob writes from an authentic point of view as a CEO, author, and marketer – and why no one reads pre-produced newsletters.
  • [1:12:35] Why Bob hopes our current feeling of being always available is a thing of the past in 2045.
  • [1:15:41] What Bob has learned from hosting his own podcast.
  • [1:22:55] Why understanding and being yourself is the one thing Bob truly believes has led to his success up to this point.

SELECTED LINKS FROM THE EPISODE

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REVIEW OF THE WEEK

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For those of you that have interest in diving deeper or figuring out how you may be able to have our team help you implement many of the ideas shared on the show, my day job happens to be consulting financial advisors from all over the US on how to grow their business and design a practice that serves them, versus them serving it. Yes it’s possible to grow your business and work less, this is a model we’ve replicated over and over in markets all over the country… So, if you’d like to apply to see if it makes sense for us to have a 1-on-1 conversation on how to overcome what may be getting in your way, you can do that at bradleyjohnson.com/apply. It takes about 5 minutes to fill out the application so we can understand what your business looks like, what challenges you may be facing and how myself and my team may be able to help. We then dive into a Discovery session where we ask a lot of questions based on your survey. We do a lot of listening, and take a lot of notes to build a rough draft of our proprietary Elite Advisor Blueprint – 90 Day Plan™. Taking the first step is as simple as applying at bradleyjohnson.com/apply 🙂

 

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Elite Advisor Blueprint Podcast is provided for informational purposes only.It is intended for financial professional use.

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