064: Jason Khalipa on What Financial Advisors Can Learn from The Fittest Man on Earth

064: Jason Khalipa on What Financial Advisors Can Learn from The Fittest Man on Earth

Bo Eason

On today’s podcast, I’m talking to Jason Khalipa – Jason was crowned the Fittest Man on Earth in 2008 and is regarded as one of the most accomplished athletes in CrossFit Games history. He’s the Founder of NCFIT, which is a global company with thousands of participants worldwide, aimed at making fitness effective, fun, and accessible. He’s also the author of “As Many Reps as Possible” where he reveals simple principles to take control of your life and harness your true potential.

Jason and I first crossed paths last year at Jayson Gaignard’s Mastermind Talks event and after a few morning workouts with him, it not only became clear how he became an elite CrossFit athlete, but also how he’s taken that and applied it to becoming an incredible coach and entrepreneur. I’m honored to have him on the show and share with you all just how much financial services and fitness have in common and how to incorporate the mindset of a world-class athlete into your own business!


Here are a just a handful of the things that you’ll learn:
  • [30:15] How you can take your clients from financially unfit to fit – and why having a proprietary process is absolutely vital to building and scaling a successful practice.
  • [35:40] How to hold your team accountable – and how Jason reacted when a mentor told him he had a hobby, but not a business – this is a critical lesson for every advisor to hear.
  • [45:40] The story of his daughter’s battle with leukemia and why scaling his business gave him the power to take a vital step back during a critical moment in his life.



  • [04:43] Why Jason fell in love with Crossfit, how he expanded his business into many verticals, and why it’s so important to have a coach to help you achieve your biggest goals, no matter what they are. 
  • [09:22] Why top performers gravitate toward extreme workouts and the power of mindset. 
  • [12:43] The moment Jason realized how important it is to compartmentalize your mindset to perform when the pressure’s on.
  • [18:48] Jason’s big win at the CrossFit Games, what his training routine looks like, and how he continued to run a fast-growing business at this time.
  • [23:25] The event that showed Jason that he needed to be more compassionate and changed how he thought about business and competition. 
  • [39:17] Why you can’t cut corners with personal development, but you can accelerate your progress. Jason also shares stories about how he changed his behavior to achieve his dreams.
  • [45:43] Why having scaled his business gave him the power to take a vital step back when it mattered the most.
  • [52:22] The heart to heart Jason and his wife had about how they were going to talk to their families and their daughter as she battled leukemia – and how it helped them avoid negative thinking. 
  • [01:03:16] What Jason learned from some of his early investments. 
  • [1:05:36] Easy go-to workouts you can do while traveling, the toughest workout Jason ever completed, and how gratitude and positivity leads to results. 




Thanks for checking out the latest show on to this weeks’ featured reviews.

This weeks’ first review comes to us from user C. Bernard.

Bernad, thanks for listening in! Really appreciate the review and congratulations… you’re normal 🙂  I call it being a “victim of your own success” as many of our top performing offices have faced this as well once they’ve hit levels of expansive growth where systems start breaking and lagging and falling apart, so no worries there.  That means that you’re growing. Thanks for listening in. Don’t hesitate to reach out if there’s anything myself or my team can do to help you break through some of those glass ceilings. We’re here to help.

The next review comes to us from user NickS14…  

Nick, appreciate the kind words. I come from the belief that if you sacrifice your family for a better business and more money, you’re really on the losing end of that deal, so love the fact that not only is the podcast helping you in your business, but also helping you in the job that really matters, which is that of a husband and father. Congrats on finding the John Israel and Jim Shields episodes, both of those two guys have helped me better show up for the people that matter most to me, my family. I’m going to do my very best to keep seeking out other guests that can benefit you in life and not just business. Thanks for listening in.

The last featured review for this week comes to us from Pete Bush CFP.  

Pete, thanks for the amazing review and also for you listeners out there, Pete put the episode with John Israel into action. He actually sent me his own personalized thank you card that he had custom printed. I think his shirt actually said The Grateful Dude on it with a picture of him. He’s taking gratitude and appreciation to a whole other level. I’m sure his clients are feeling that as well. So, for those of you that missed the episode with John Israel, go back to episode 53.  If you want an easy way to get there, bradleyjohnson.com/53. Definitely a game changer. One of my most downloaded episodes ever, but really all about gratitude, which is something we can all use more of heading into November and Thanksgiving. So once again, Pete, thanks for the kind words and the amazing review and just got back from Toronto and my first visit to Strategic Coach. I’m learning from Dan Sullivan and I gotta say, he lived up to all expectations. Maybe we’ll cross paths at a future Strategic Coach event, and if not, give me a shout. Love to connect before.


Take the 1st Step to Building Your Ideal Practice: Apply for “Virtual Discovery Session

For those of you that have interest in diving deeper or figuring out how you may be able to have our team help you implement many of the ideas shared on the show, my day job happens to be consulting financial advisors from all over the US on how to grow their business and design a practice that serves them, versus them serving it. Yes it’s possible to grow your business and work less, this is a model we’ve replicated over and over in markets all over the country… So, if you’d like to apply to see if it makes sense for us to have a 1-on-1 conversation on how to overcome what may be getting in your way, you can do that at bradleyjohnson.com/apply. It takes about 5 minutes to fill out the application so we can understand what your business looks like, what challenges you may be facing and how myself and my team may be able to help. We then dive into a Discovery session where we ask a lot of questions based on your survey. We do a lot of listening, and take a lot of notes to build a rough draft of our proprietary Elite Advisor Blueprint – 90 Day Plan™. Taking the first step is as simple as applying at bradleyjohnson.com/apply 🙂


Already heard it once or twice? Please leave a short review here, and tell me which guests I should have on!

Jason Khalipa - iTunes

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Elite Advisor Blueprint Podcast is provided for informational purposes only, For financial professional use.

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