Brad Johnson: Okay. This is a first-of-its-kind Do Business Do Life interview, as you can tell by the microphone. But when you got to have a fun conversation at Future Proof, you make do, don’t you?
Tim White: We rock and roll. We make it happen.
Brad Johnson: So, shout out first off to RIAA database, RIAA Channel who let us borrow their setup. We also borrowed their mic, so hopefully the audio is coming through clear here. But for those unfamiliar, we have Tim White from Wealth.com, who’s got some exciting news they just announced yesterday. We have our one and only Sara Baker of Triad Wealth here. So, we’re going to have a fun conversation just talking about Wealth.com. But as we kick this off, you have some fun news. So, let’s just break it right here on Do Business Do Life.
Tim White: Awesome. So, yeah, really excited to be on the podcast. And I got to tell you, yeah, exciting news. So, Monday morning, the media went out. We’ve officially closed our Series A led by Google Ventures known as GV, followed by Citi Ventures, Outpost which is Neuberger Berman, Firebolt, and also 53 Stations. So, we have just incredible mix of investors. Couldn’t be more excited and really excited to talk about it with you both today. So, yeah.
Brad Johnson: Well, cool. I know Triad, thanks to Sara really, has been an early believer in Wealth.com and you all have been working with us. So, I’m going to kick it over to Sara. And why don’t you just explain for those not familiar with Wealth.com, like what is Wealth.com? Why should advisors out there be familiar with it? And enjoy the mic.
Sara Baker: I’ve been waiting to hold this since we started. Yeah. So, Wealth.com is an estate planning platform. At Triad Wealth, we really believe in comprehensive planning and want to arm our advisors, our members with the absolute best planning tools and platform. And I think estate planning is critical as part of the five worlds of Triad and what we coach our advisors on, legacy is one of those buckets. And when you talk to your clients about their legacy plans and how they want to use capital will an estate plan, the actual docs, and what you’re doing to make sure that there is a trust and a will and all of those docs, like you have to actually execute and do that. But this is an area that I think advisors really struggle with because they’re not lawyers.
And so, you think, well, how can I do this estate planning for my clients when I don’t want to engage in the unauthorized practice of law? I’m not an attorney. How can I do that? So, it’s really been a challenge. And it’s also the one thing I think that advisors struggle talking to their clients about because it’s a fairly morbid talk/topic about what’s going to happen after you pass. And I think Wealth.com has done a phenomenal job of not just building the platform to be able to execute, but to educate, to educate. And I think that’s what Triad is all about. So, that was a natural partnership when we met Wealth.com and started talking with them of how much education and support they provide to not just create great technology, but then how do you get adoption and educate advisors on it and then take it the next step of now how do you talk to clients and get your clients to understand? So, that’s a little bit of background of what Wealth.com is and why we believe so much in it.
Brad Johnson: Love it. One of the things that you grew up on the wealth management side. I grew up on the insurance side. The problem is still the same because I really think when you look at a financial advisor building a true holistic financial plan, there’s really three different worlds that converge. There’s the CPA world, taxes. There’s the attorney world, estate planning. And then there’s the actual financial advisor world, which is the financial plan. And, Tim, I remember you shared a bit with me. You were fortunate enough to have a nice exit in a prior life.
Tim White: Yeah.
Brad Johnson: And I think that was one of the kind of the Genesis ideas of Wealth.com was actually kind of scratching your own itch when it came to, “Hey, we don’t really feel like there’s a great solution in the marketplace.” So, do you mind sharing a bit of that story?
Tim White: Absolutely. I love to share this story, and I absolutely love our partnership. But, yeah, so I mean, our story started really we created a fintech in 2008 and it was basically selling large financial institutions, account onboarding, using AI machine learning, work with like massive institutions, think like Citibank, Bank of America, American Express. We ended up running a process on 2019, and we sold the company for $500 million to LexisNexis. And it was a great exit. It impacted the entire company, but it was through that liquidity event. You know, asset complexion changed and life changed. And it was actually through our experience with our financial advisors that we realized, I say we but Rafael, CEO, and our Executive Chairman, Rei Carvalho that there’s a massive gap and there’s an opportunity here.
And so, really since day one, 2019, we had a vision document before we had the domain, Wealth.com. We had the vision document that said ‘Wealth.com.’ Now, funny enough, there is an article in the Wall Street Journal, 2009, that said, “Who’s going to buy Wealth.com?” And so, here we are today. But it’s been absolutely an exciting journey. I think we have an incredible team and the one thing that makes us really unique in this space is that we have a technology background and this is a technology company. And so, I think that’s really what attracted Google Ventures and GV when they looked at the other players and said, “Lookit, there’s one horse that is really ahead of the others and let’s be a part of that story.”
One other thing that’s double clicking because I think like the need is massive and you both have seen it, but we’re seeing amazing trends right now. You know, over the next two decades, half of all assets are changing hands. And so, estate planning is now front and center and all the conversations and all of these breakout sessions, it’s absolutely amazing. It’s fun to be here at Future Proof and it’s perfect timing and super excited aligned with being on Do Business Do Life with you guys.
Brad Johnson: Well, I feel like we’re doing business doing life right now. This conference is literally a great representation of that. So, let’s go back. Sara, in your prior life, you were leading an advanced planning team with Edelman. And like if we look at from the advisor perspective, in the simplest way what Wealth.com solves, what were the gaps when it came to actually diving into a financial plan and addressing the estate planning? Like, simplest way to describe like, here’s what Wealth.com does.
Sara Baker: Yeah. So, essentially, what Wealth.com will do is it will capture your clients’ needs, wants, and wishes of what’s going to happen to their assets and the capital that they’ve been accumulating that they now have if something happens to them. And so, it really kind of follows that journey and that experience of like, what assets do you have? Let’s go through your actual life but it’s saying here’s where everything is going to go and what I want to happen because things do happen. And it’s the same reason why you have insurance. It’s like, well, if something happens, you’re going to plan for the best, but prepare for the worst. And so, Wealth.com is a really intuitive experience where the client is filling it out and the client does have to fill it out, right?
Because otherwise, if an advisor is filling out the docs, well, now you’re crossing the line and now you are going into unauthorized practice of law. But if the client is actually inputting it and you have the advisor or it could be someone on your team who is your director of estate planning or a client service specialist who you’ve trained to really educate the client and guide them through the questions so that they understand. And in that experience, I think what Wealth.com has done a really, really a great job of is if you see a term you don’t know, you can just expand it, and now you can understand what it means, and it’s in very simple language. Because lawyers, and I’m a lawyer so I am guilty of it, is we like to use big words. We think we get more credit by using 100 words instead of ten words like have you seen legal docs?
Brad Johnson: Well, you can bill hourly if you use more words. It’s easier.
Sara Baker: So, it’s like we like words. We like lots of words. But Wealth.com is simple, just condensed it down into you can – someone who isn’t in it every single day can actually understand, okay, this is what it actually means for a what is the trustee? What is a successor trustee? Most people don’t know or they might know, but you’re going through that experience and filling this out and so it breaks it down. So, it allows the advisor to build that doc and also get to know their client better. Especially, one thing what I actually love about it is if you have a client who comes in with an estate plan and they have something, but it’s been ten years, it’s now a chance to kind of reengage and see what has changed because as an advisor, what do you want to do?
You want to add value, you want to add value, and you want to demonstrate expertise and credibility and you can uncover things that, “Okay. Well, these things have changed in your life. And this is what, I read your other, your existing doc. Well, is that person still alive?” And now you’re helping them. And so, I think most advisors have a heart of serving and helping. And what I love about the estate planning process and what Wealth.com has done is it uncovers opportunity after opportunity to help your clients and uncover where things have changed and evolved in their life. So, that was long-winded as a true attorney form.
Brad Johnson: Well, I think at the end of the day, you just hit it. It’s to do your best job as a financial advisor, it’s a servant mindset, a servant’s heart to truly serve your clients in front of you. I’m curious to get your take, Tim, on you mentioned AI and your first venture and I’m sure that plays heavily into Wealth.com as well. How hard was the problem to solve when it comes to, hey, this client, when they met with the advisor, they were in Ohio and now they’ve relocated to Florida and there’s different laws, estate planning laws in each state. So, how complex was that problem and how much of that has been human built and how much of it has been technology built to solve that problem for advisors out there?
Tim White: Well, look, I think that’s a fantastic question and it is what makes us really unique here at Wealth.com. I mean, we are absolutely technology focused. And when we sold the previous business as a non-competing business, we brought a lot of that A-player talent over. So, think about our engineering, in our DNA to be able to do machine learning and AI. But we really thought about like this ecosystem, especially in the vision document. It’s like we wanted to create a living and breathing ecosystem to really power the conversation with the advisor, but ultimately as well with the client. And so, even how we even packaged the product and how we went to market and how we actually sell the product, it’s not a creation one and done solution. It’s a living and breathing ecosystem.
To your point, Brad, I think what we’ve done is through strategic partnerships, we’re getting feeds. And so, through those feeds, we actually see through an MLS ping if somebody sold their property. And our documents are absolutely not only state-specific but they’re optimized for the state. And so, case in point, if somebody sells a property in New York, we’ll notify the advisor and they’ll go ahead and reach out to that client and say, “Have you sold that property? Have you moved states? Yes, you have. So, let’s go ahead and Floridize those New York documents.” So, Sara, to your experience, that’s a really costly thing for somebody to go through. You have to source that different attorney, right? They got to go through all that friction and then to be able to actually get that Florida document because their attorney was only part let’s say in New York.
And so, we’re breaking those barriers, which is really exciting but we’re not just limited to that. We’re just thinking about intelligence in such a fresh and new way. And I think the one thing like for Google that means a lot to us is they have an incredible proven track record of working with founders with big ideas to make generational companies. And that’s really our mission here. There’s just so much that we can do in estate planning, which is really exciting.
Brad Johnson: So, what just came to mind there, Tim, I look at the old-school financial plans when I first got into the business that it was the three-ring binder, print out the 74-page docs, which is not too different than an estate plan. So, it seems what you’re really doing, if I look at financial planning softwares like eMoney or MoneyGuidePro, they digitized something that was a traditional like paper financial plan. I had no clue that you guys are actually with Wealth.com plugging in these feeds. So, it’s like you’re digitizing an estate plan to make it smart.
Tim White: Yeah.
Brad Johnson: So, as life changes, as things evolve, now, it’s like not, okay, let’s dust off the like, honestly, I think about my estate plan that’s probably ten years old sitting. Sara, you got to help me out with this. What’s going on here?
Tim White: Go through the discovery.
Sara Baker: Yeah. The whole discovery process, Brad.
Brad Johnson: Hey. Hook a brother up here.
Tim White: Yeah, let’s make it.
Brad Johnson: So, basically, you’re just digitizing and now it’s like live feeds into this estate planning doc that as life changes, your estate planning is evolving with you. Is that fair?
Tim White: Absolutely. You nailed it.
Brad Johnson: What are some other real life examples of how you’re making estate plans smarter as life evolves?
Tim White: I think I, well, first of all, we need to get you set up with, you know, we’re going to get a restatement right away. One of the things that I think that’s been really unique and innovative is our capability in AI. And so, for us, like, for example, let’s say there is a new client and they created estate plan when they were in Arkansas in the early 2000s. Instead of that advisor, which may not have the skill set to sit through and read through that document, that’s a lot of hours spent and it’s wasted. And so, we have come up with a technology called Ester, which we just won a Wealthy in New York for, by the way, little bit of hardware. We’re excited to return from NYC with a little bit of hardware. Keep the momentum going with the funding round. But this technology basically reads that existing plan.
Again, these are attorneys with their own linguistic tendencies, right? So, it’s not an easy thing to do. It’s not like reading a tax form, but able to extract that data and then put it into a visualization report, a report that you can actually review with the client. And then you can review your plan, Brad, and say, “It is time for a restatement. You move states, beneficiaries have changed. Let’s get you access to Wealth.com and get you set up with that restatement.” One other area that we’re really, I think, pushing the boundaries and really going after new frontiers is that when we look at advisors today, their book of business is not homogenous, right? They’re working with the richest person in town and also the neighbor. And so, some when you think about some of these ultra-high net-worth families, they’re going to need more complex estate planning.
That we know our guardrails, right, but where do we service them is actually being able to take that very complex estate plan instead of taking hours to make visualization reports, you know, talking about the distribution of assets, talking about scenario planning, things of that nature. We do it all through now our ultra high net worth suite of solutions called the Family Office Suite. And so, when I go back and I talk about Citi Venture, we’ll be working with Citi not only for their Citi goal, but also their Citi private client. And so, we actually can work with clients across the wealth spectrum. So, the richest person in town and their neighbor. And we also can work with the kids of client too. So, being able to break through that barrier into that next gen relationship, that’s the power of technology and estate planning.
But some people say like, “Oh, are you disrupting the world? Are you disrupting? Do attorneys not like you?” Let’s just be honest with ourselves. 60% of our population today in the U.S. do not have estate planning. Think about the 40% that you need to do a restatement, right? It’s kind of like health care today. We don’t have enough teachers. We don’t have enough nurses. We do not have enough trust and estate attorneys to adequately address these issues and concerns and that’s where technology can actually partner with the attorneys. And so, here at Wealth.com, it’s not only that we have the most incredible best-in-class attorneys that are on staff. We also have a partnering network of attorneys across every state, including D.C.
So, if things get a little bit hairy or they want to do something more complex, we will be able to facilitate that to our attorney network. So, it’s about marrying great people and great technology. I say that is the secret sauce for any technology vendor here at Future Proof. They want to know if they want a Series A like Wealth.com, follow that formula.
Brad Johnson: Yeah. I love that. So, let’s get into that a little bit and I want to go to you, Sara. You were, first off, an attorney by trade. So, I think you can speak to this pretty well. Secondly, you were leading an advanced planning team at one of the largest RIAs in the country. As you looked at let’s call it the less investable assets, the more simplistic estate plans and as you were scaling to the multi-multi-million dollar client, what were the differences you saw from an estate planning side that just flat out weren’t being addressed properly as the net worth grew?
Sara Baker: Yeah. So, what I think was consistent but was not being addressed was the visualization.
Tim White: Yes.
Sara Baker: And I think that’s really important. And it doesn’t matter if you have 100K in assets or 10 million in assets. There has not been technology and it’s had to be really manual where every advisor does a little bit different of how do I actually take the client’s financial life and actually draw out these, I called the estate diagram, right, where you’re saying, “Well, you have an IRA and you have a 401(k),” and it’s like, “Well, now who is the successor trustee?” And the trustee and just throwing out what is called the estate diagram. And that was very consistent of like no clients were getting that and if they were, the advisor had to manually do it. And then in my prior life, we had attorneys on staff. They could not provide legal advice because we were not a law firm.
So, that’s kind of that line of you can’t provide legal advice if you’re not a law firm, engaging, authorized person that in the eyes of law, but you can give legal education. So, you can talk about the estate diagram. You can talk about the facts, because I have heard objections of advisors saying, “Well, I don’t ask for estate docs because I can’t give legal advice. And so, I don’t want to cross, I don’t want to talk about them.” And it’s like, that’s a misnomer. That’s a myth. That’s head trash. You should ask for the estate docs. If you can’t read them, have someone in your office who can or train them too because that just has facts. And talking to a client about the facts of what the documents say is not the practice of law.
Now, if you’re making suggestions and stuff like now you’re stepping outside line but saying, “Hey, I recommend and I think we should look at a SLAT. I think we should talk. Think about an ILIT makes sense for you. I think you know CRUT or a CRAT, all these things make sense and that’s where higher AUM clients need that. They need to know the levers to pull of I don’t need a revokable living trust right now that doesn’t have like a springing sub-trust that’s going to create a decedent’s trust. We need something more. Now, you’re blending in the intersection of estate planning and tax planning, and in your more complex clients the hiring. You start talking about those types of things instead of the lower AUM clients. You do just probably need the revokable living trust with maybe a decedent’s trust or a spousal trust, some type of sub-trust underneath that would spring into existence upon death.
That’s simple and that’s Wealth.com, right, does really well is the simple but because of the estate diagram that it can create, now you’re solving every client problem that needs to be there, but you can say, “Well, I actually recommend and think you need something else because we have to solve taxes because you’re going to have that tax bill. Who wants to pay taxes? You or your decedents? You or your surviving spouse?” And so, now we can start talking about, does a SLAT make sense? Does an ILIT make sense? Does all of this stuff make sense? And you can now trigger that conversation where if you got a CIO who you’re working with as an attorney, this is an easy sell for you to say, why are you using Wealth.com, “I have this estate diagram. I can see everything. We’re doing some tax planning.
I’m still pulling you and I’m sending you all those clients. If you don’t, great. Wealth.com has the network.” There you go. They’ve got the referrals. So, either way, you’re covered and you don’t have to worry about your CIOs, in my opinion being turned off or concerned because you just have to send them all the things they like to do anyways. They want to do the SLATs.
Tim White: Exactly.
Sara Baker: They want to do those ILITs. They don’t want to do like the very basic like templatize, not complex estate plan because technology can do it.
Brad Johnson: Well, we got a lot of lawyer acronyms there which, actually, actually, you know, here’s what’s cool though. I say that a little tongue in cheek but that’s what’s required. I mean, you have to know all that complex law to do this right. And I heard it said a long time ago in business, those that do best in business are the ones that simplify the complex. So, really what I’m getting here, just like for 20 years, I’ve seen the best financial advisors in the world take really complex financial planning and whiteboard it and diagram it so it’s simple. It sounds like really that’s what the software is doing, taking really complex estate plans with, you know, I’m thinking like flow charts with all these branches coming off and now you’re just visualizing it so that a retiree or somebody that needs estate planning can just sit there and be like, “Oh, that makes sense. I get it.”
So, let’s go back to the attorney question because I think of like two schools of advisors here. I think of here’s this seasoned advisor that’s got their go-to estate planning attorney that’s either like a good friend or it’s kind of a referral relationship or maybe some.
Tim White: Yes.
Brad Johnson: The higher end might even have somebody in-house, right? And then you might have maybe the younger generation that maybe they really have no relationships in place. So, Tim, how would you talk through kind of option A, I’ve already got like a really good estate planning solution as far as a human, and option B is I don’t have anyone, how would Wealth.com serve both of those two groups?
Tim White: I think that’s a fantastic question. Option A, I mean, you’ll be surprised of how many large firms we work with with a centralized team. We call it really the hub and spoke model that we partner with because their attorneys are limited. They’re only… One- They have capacity issues. As the firm starts to grow, you’re going to start to feel that bottleneck. In addition to that, they’re only barred in certain states. And so, we allow them really to supercharge things. And it’s been absolutely an incredible success. And how you kind of price certain package, we have a hub-and-spoke model that can really complement, make sure the economics. But imagine a large firm the cost of a paralegal incorporating Wealth.com. It’s pretty amazing, right? That ROI is crystal clear. I think with the younger advisor, that is part of the challenge, right?
How do I get a trusted network of attorneys, not only like one attorney in my state, that one like this whole idea and I’ve talked to so many advisors. There is not a reciprocal referral program in place. The referral goes out. It goes into what, my son he’s ten years old, loves space and now… But it’s a black hole, right? It’s just a black hole. And that lead never comes back. Now, maybe in a multiverse, it does somewhere. I’m just kidding. How do you say it? There’s a lot of Marvel in here. Yeah, We’re going… How do you say you have a lot of Marvel in your life without saying you have a lot of Marvel if you don’t bring in the multiverse? But that is the beauty of Wealth.com is day one they get access to this technology, the power of our team, our human touch, in addition to that, the power of our network.
So, now if their clients are spread across the US and especially these younger advisors, it’s not brick and mortar. They’re working with clients in Texas, in California, in New York. So, they’re facing a lot of challenges. So, this is the solution for them. And we get that feedback constantly, which is really exciting. I will say this, though, on these beautiful visualizations and you talk about these complex hundred-million-dollar estates, it is through some of those integrations. We talked about that one partnership we have, but we integrate with Addepar. We integrate with Black Diamond. We integrate with Orion.
I mean, we’re really, really focused on making it the most seamless experience, whether it’s major CRMs, proprietary system, some of our larger firms. We want to make those connections because we wanted to make it the best, best, best, best experience for everyone. And it is a little bit self-serving because it just builds a stickier experience for us at Wealth.com as well. So, we like to commit resources to make those connections.
Brad Johnson: Love it. So, one thing that I just picked up on there and I look at the world of finance, pre-COVID, post-COVID, and it was already kind of there was a trend of, hey, a lot of advisors, I want to work remote, right? I want to be able to like do appointments via Zoom. And COVID just blew that door wide open. And so, another thing I’m picking up that Wealth.com would allow is you now have estate planning options as any financial advisor that’s engaging Wealth.com in all 50 states. Is that fair?
Tim White: That’s 100% fair.
Brad Johnson: So, I’ve got, let’s just look at Triad. We’re based out of Lawrence, Kansas, so we might have an estate planning attorney that can operate, and probably Kansas and Missouri is probably pretty common in our neck of the woods. But now, with Wealth.com and the other 48 states, we would have your network that we could lean on and your software that helps facilitate those conversations.
Tim White: 100%. And one additional point to that, Brad, we do work with our partners. And so, if you do have a value-add trusted relationship with a local attorney, when you sign up to Wealth.com, you’re going to be assigned a partner success person within our team and we are going to go ahead and curate that. And so, if there is a step up that is needed, let’s say, for example, we don’t do trusts for children with special needs, right? And so, in this case, you know, if that person’s in Kansas and you want to refer it out, that trusted attorney in Kansas, we help facilitate that. It’s a kick love experience. It’s a wonderful handoff. And so, we complement those existing strategies.
Brad Johnson: Okay. A loaded question. Maybe I throw this to you, Sara, since you’re the only attorney on this panel as far as I know. I’m just, well, I’m just thinking, unfortunately, legal docs are somewhat dependent on the caliber of attorney you’re dealing with. So, as you look at Wealth.com and kind of the caliber of docs from, let’s just say, an attorney that doesn’t do a great job to a best-in-class legal doc, what have you seen as far as because software can iterate and get better as it evolves, what have you seen there just looking straight through an attorney’s lens when it comes to the docs?
Sara Baker: So, I’m actually really glad you asked about this because this was really important when we were doing due diligence on what’s the right solution, because quality of docs was there were two things I was looking for. I was looking for high service client experience, number one. That’s always that trumps everything in this space is client experience and service and relationship, but then quality. And quality of docs, because I do think that, and this is my perspective, that there are a lot of it’s easy after law school to go hang up a shingle and a lot of attorneys do hang a shingle line. I’m an estate planning attorney now and you’re not trained. And if you haven’t been in a midsize firm, a national firm, then you can do some basic estate planning, but you don’t get the training.
And law school did not train me to be a lawyer. Law school taught me how to read and understand cases and connect dots. And it taught me how to think, but it didn’t actually teach me how to be a lawyer. And you have to be trained. And so, I have definitely seen and I think every advisor out there, I guarantee if they’ve ever looked at estate docs, they’ve seen how different they all are that varies very much by attorney and the quality is an issue. There’s some stuff I read where I’m like, “Oh, how did this? Like, they didn’t even proofread this.” No, I am like, “They passed the bar. Where did they find this?” And I guess just in bad quality. And quality of advice is very important and it matters for financial advisors. And you know when you are talking with an advisor that’s highly competent. It shows in the conversation and the questions.
And same with an attorney, an estate planning attorney, the quality of docs. I read front-to-end Wealth.com’s docs because I cared very deeply about the quality of the documents and compared them to other documents and just what I’ve seen. And Anne Rhodes is, I mean, you know, I’m like a major groupie for… Anne Rhodes is brilliant and she’s got the training and that’s… I look for that like where…
Brad Johnson: For those not familiar with Anne, a little bit of her background.
Sara Baker: Yeah. So, well maybe Tim. Tim will share a little bit more but like you do want, if you are trying to scale and build with Wealth.com is you need attorneys to build the docs who’ve seen a lot and have really got the experience to draft those docs because it’s complex and a template won’t work. So, share about Anne because she’s amazing.
Tim White: 100%. Anne Rhodes. You’re a fan. I’m a massive uber fan of Anne. What an amazing person and part of our C-level team. She leads our legal team, our legal strategy. She crafted this strategy around our documents and her background is absolutely incredible. I mean, if you know all the top firms, when you say like the names of McDermott Will & Emery or Burke and Cooley, like these are top law firms. She is an absolute badass. And when she’s on the call with clients, with partners, she is probably one of the best connectors, best communicators. And if I’m just going to go a little bit further and shouting out Anne, she speaks four languages. She’s a concert pianist. She’s a mother of two. She’s a gamer. Okay.
Brad Johnson: Like a gamer?
Tim White: A gamer as well. And I just think the world of her. And every time I wake up at 4:30 a.m. because I wake up early and I get my day started, I don’t know where she gets the hours. I have no idea. But she’s absolutely incredible. We’re so blessed to have her, and such an amazing thought leader. Right now, she’s on maternity leave, so shout out to her little baby girl that’s entered the world and she’s absolutely wonderful. We can’t wait for her to return. And yeah.
Brad Johnson: That’s awesome. Respect, obviously, mom. But I’ll tell you what, the gaming is right up there. That’s impressive. What? Do you know what game she plays?
Tim White: It’s a shooter, right? It’s a shooter game. And she’s so kind. And she’s like, “It’s not overly violent. And, like, I’m part of a group and I can help give a tutorial, potentially train William if he’s interested,” my ten-year-old. I’m just like, “The coolest person on earth.” Yeah, It’s called Call of Duty. No. Just kidding around. Just kidding around. She’s so nice but takes all of her stress just shooting people. But no, no, it’s not Call of Duty but, yeah, she’s absolutely incredible.
Brad Johnson: She’s out there just destroying kids on Fortnite, right? Well, so I know we’ve got a lot going on around us, so we’ll kind of wrap this here pretty soon, but.
Tim White: Can I give one shout out?
Brad Johnson: Yeah, yeah, please.
Tim White: So, we are a growing company and we are growing. If you know me, you know the Wealth.com brand. I have, really, I don’t want to age myself. I always like to use this 80s movie but Tango & Cash, if you remember, Stallone and Kurt Russell. All right. So, I’m Kurt Russell. Stallone is Danny Lohrfink in this mix. And so, he’s my partner in crime. He’s our Chief Product Officer, also a co-founder. And he’s in New Jersey having the worst case of FOMO, but his wife is expecting a little boy. So, any time now he’ll have his son, Jackson, but he wishes he could be here. I wish he could be here. So, shout out to Danny. And when this probably airs, hi, Jackson.
Brad Johnson: Well, I just want to say I was reminiscing. It was literally last year at this exact event that Sara introduced us.
Tim White: Yes.
Brad Johnson: And I’ll tell you what was cool, because a lot of the Wealth.com stuff has lived on the wealth side of Triad, and Shawn and I grew up in insurance and then it’s been really awesome adding Sara to the team. And obviously, you’ve interacted a ton with the wealth team. And in no different than your team, we’re trying to just add rock star talent on the team and then just go do some big things and change an industry. And what I loved the first time we met is just your infectious personality. I think you gave me some custom shoes and I was like, “Man, like he’s DBDL already,” and I remember telling Sara that. So, Tim, it’s been just awesome to see you guys grow. Congrats on the new round.
Tim White: I have a great story about this great team.
Brad Johnson: Uh-oh. Here we go. Here we go. Now, all the truth is finally coming out. We’re hitting our stride here.
Tim White: I have a great story. So, I live in Scottsdale, so thank you for the shout-out. I see the Saguaro cactuses on your shirt. I’m assuming that’s extremely intentional. By the way, they are native to the Saguaron desert. So, it is actually Phoenix and Arizona. But Sara was in Scottsdale and it was last winter and you were in Scottsdale inviting me to an event. Okay. So, I am live at the event, a little bit late. It was an experience. It was absolutely 100% an experience. So, I walked into the event and the gal that’s running the desk said, and I hear all this clapping in the other room, cheers going off. And then the doors open and she goes, “Oh, if you want an autograph with Peyton Manning, yes, I said Peyton Manning, stand over there.”
And I got to tell you, I am not starstruck. Never. I’m like, “Yeah, whatever. You know, where’s, you know, I’ll go over here, right?” I ran to the line. I’m like, “That’s how you guys do it.” So, yeah, no joke. So, kudos to the team. You guys have such a great culture. We’re so excited to be partnering with you.
Brad Johnson: Well, I appreciate it, Tim. We like to have fun too. It’s fun to bring fun people out and have a good time, so.
Tim White: So, I have a question. Does Peyton work out at the Lawrence office? Is that how it is?
Brad Johnson: Peyton does not, currently. Not currently. But we could probably find a spot on the team for him. He’s a decent leader.
Tim White: I love him. I love it. You need junior advisors, kind of train them up.
Brad Johnson: Yeah. There we go. Sara, do you have any parting thoughts as we wrap here?
Sara Baker: This has just been so much fun.
Brad Johnson: Other than this mic. This is next level.
Sara Baker: If only our viewers knew the lead up that brought us to this amazing setup.
Tim White: Yeah.
Sara Baker: Shout out to RIAA channel and to Triangle Network. They came through for us big time to make this happen. So, this has been a blast.
Brad Johnson: All right, you all. Well, it’s been awesome doing some business, doing some life. Excited for the rest of our time here together at Future Proof. Until next time.
Tim White: Until next time.
Sara Baker: All right.
Tim White: All right.
