009: Dan Sullivan on The Age of the Entrepreneur and Why It’s Easier to 10X Your Business than Double It

009: Dan Sullivan on The Age of the Entrepreneur and Why It’s Easier to 10X Your Business than Double It

Dan Sullivan's 3 Gifts

On this episode of The Elite Advisor Blueprint Podcast, I’m incredibly excited to welcome Dan Sullivan (@StrategicCoach), the founder and President of The Strategic Coach Inc. Dan has over 35 years of experience as a sought-after speaker, consultant, and strategic planner. He coaches many entrepreneurs worldwide and helps them reach their full potential in both their business and personal lives.

Dan is the author of over 30 publications, including The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better. He is also a co-author of two amazing books, The Laws of Lifetime Growth and The Advisor Century.

Dan joins the show today to share his wisdom, as well as some of the incredible teachings he has developed while coaching business owners in his Strategic Coach and 10x Ambition programs. In this wide-ranging conversation, we discuss Dan’s signature concept of why it’s easier to 10X your business than to double it. We dig into Dan’s Unique Process that he used to coach how to help eliminate dangers, capture opportunities and maximize strengths. Dan also shares how entrepreneurs can structure their schedule to lead a balanced life where they are able to not only be highly productive but also have enough free time to spend with their families. And these are just the highlights of the many topics we discuss in this interview.

You won’t want to miss the amazing takeaways outlined in this episode, so turn up the volume and listen in!

Already heard it once or twice? Please leave a short review here, and tell me which guests I should have on!




  • Why Dan believes that it’s easier to 10X your business than to double it and how he helps entrepreneurs achieve that mindset. [4:17]
  • The concept of “The Gap” and appreciating growth and where you’ve come from. [18:38]
  • Why some people can’t take a compliment and why following your ideals is the main cause for addiction. [25:12]
  • Dan’s Unique Naming Guide and why creatively naming your products and services is so important. [34:09]
  • How Dan uses his Unique Process to coach financial advisors. [39:42]
  • Tips for trademarking your services with ease. [47:49]
  • His thoughts on the future of financial services and how advisors can protect themselves from robo-advisors and pending compensation changes related to the recent DOL ruling. [53:33]
  • How entrepreneurs and advisors can  break up their work week to lead a balanced and productive life. [1:00:07]
  • How to separate your business from your personal life. [1:08:05]
  • Dan’s book recommendation on where the future is headed. [1:13:37]
  • Dan’s favorite success story. [1:18:53]
  • And much, much more!




Read More


The information and opinions contained herein are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Advisors Excel. The guest speaker is not affiliated with or sponsored by Advisors Excel. Results from the use of these concepts are no guarantee of your future success.

AE08164546 – For financial professional use only. Not to be used with the general public or in a sales situation.
Posted in

Brad Johnson

Subscribe for new episodes of The Elite Advisor Blueprint® Podcast.

Subscribe to Brad's Podcasts and Updates

Brad podcast v2

Also, get access to WealthManagement.com exclusive articles with key takeaways that you can put into action at your own practice!

Robert Glazer

081: Robert Glazer on Elevating Your Team and Creating a High Performing Company Culture

kirk lippold

080: Commander Kirk Lippold on USS Cole Al-Qaeda Attack & How to Lead in Times of Crisis – The Virtual Financial Advisor Series™

Maria Konnikova

079: Maria Konnikova on The Psychology of High-Stakes Poker and How it Applies to Financial Services

Simon Bowen

078: Simon Bowen on How to Use Visual “Whiteboarding” Models to Simplify the Complex – The Virtual Financial Advisor Series™