062: Bo Eason on Telling Your Story and No Plan B For Being the Best

062: Bo Eason on Telling Your Story and No Plan B For Being the Best

Bo Eason

In today’s conversation, I finally get the chance to sit down for a long overdue conversation with Bo Eason. Bo has one of the most unique back stories of any guest we’ve had on the show. After college, he was drafted by the Houston Oilers and played safety for them before a premature knee injury ended his career. If Eason sounds familiar to you NFL fans, his brother is Tony Eason, the quarterback who led the New England Patriots to the Super Bowl before that Brady guy took over. After the NFL, Bo aspired to become the best stage performer of his time and spent time personally mentoring under Al Pacino before writing and starring in his one-man Broadway show, Runt of the Litter. In his third and current act, he’s focused his energy on helping others both craft and tell their own stories from stage and is now a highly sought out speaker and coach. He dives into all of this and more in his soon-to-be-released book, There’s No Plan B for Your A-Game, which we discuss in today’s conversation.

A fun aside as Bo has been working with Advisors Excel and our clients for years… Our paths first crossed at an event we did jointly with Tony Robbins. Honestly, before Bo took the stage, I didn’t know who he was or what would happen when he was tasked with speaking after Tony, but with the first few opening lines it quickly became clear that he was on the same level when it came to commanding an audience. Today, I’m honored to have him on the podcast to talk about how he’s mastered the art of performance, what makes his presentation so compelling no matter how many times I’ve seen it, and how financial advisors can tell their story and make their own speaking engagements more effective on every level.


Here are a just a handful of the things that you’ll learn:
  • [06:27] We begin our conversation by talking about the 20 year plan that made Bo the best safety in the NFL – and the new 20 year plan he set out on as soon as his football career came to an end to become the best stage performer of his time. 
  • [16:26] Next, we talk about the power of physicality and presence. You’ll learn why financial advisors who look uncomfortable onstage and hide behind podiums close less deals than people who are free and confident in their movement, and why cultivating presentation skills gives you the power to take advantage of massive opportunities.
  • [20:20] We then dig in to the art of storytelling. Bo explains why you don’t need a huge, elaborate story to be effective, what gave one of our advisors a 90%+ closing rate from her presentations, and how he helped her conquer her fear of sharing with the audience.
  • [27:22] From there, Bo digs into the psychology of working with high net worth individuals, the critical mistake that so many financial advisors make, and the difference between storytelling and listing one’s qualifications.
  • [33:29] Next, Bo and I talk about his book, the power of mindset, and how Bo’s father helped set him and his brother up for massive achievements. You’ll learn why Bo believes that Plan Bs are always a way out – and how to take your dreams seriously.
  • [51:12] This leads us to talk about Bo’s own acting mentor, Al Pacino. You’ll learn how Bo was able to meet with him and why people who are the best at something will always help you make your own dreams come true, if you’re willing to do the work. Don’t miss what happened when Al asked him to play touch football against his godsons on a snowy day in New York City!
  • [01:02:34] As we get close to the end of our conversation, Bo breaks down the psychology and mindset of landing a client like him, all the reasons he doesn’t want to hear about numbers, columns, or data, and why highly effective people succeed together.
  • [1:12:53] Finally, Bo shares what advisors who want to work with pro athletes should be thinking about as they approach clients – and who to talk to in order to get in front of top talent.


  • [14:56] How Bo teaches performers to make it impossible for people to look away from them when they speak – and what he learned about the inherent (and noble) predator/prey relationship underneath so many of our interactions from working with a presence coach. 
  • [21:50] The specific things Bo recommends you NEVER open your presentation with – and how to nail the opening to get your clients to listen.
  • [26:10] Why high net worth individuals are almost never listening when you talk numbers – and what you need to do about it.
  • [44:00] How to declare that you’re going to be the best at something – and hold yourself accountable. 
  • [52:40] Why everyone who’s the best wants to help you – and how to help others achieve their goals and dreams. 
  • [59:00] What surprised Bo when he asked Al Pacino what people ask him for – and why asking people for connections, or to make you famous, will never work.
  • [1:20:30] Who comes to mind when Bo hears the world “successful.”
  • [1:23:00] Why Bo raises his kids to think of the best in the fields they want to break into as peers, not idols – and how this leads to incredible results.





Thanks for checking out the latest show, on to this week’s featured reviews!

This week’s first review comes to us from Darren Violette who says:

Darren Violette

Darren, thanks for the amazing review! The concepts you named on defining and branding your process as well as how to love on your clients to create that memorable experience are two of the biggest core ideas Advisors Excel’s top performing clients do consistently and intentionally. Spending time putting those into action will serve you well, I promise. Thanks for listening in Darren and based on your Twitter feed, I can already tell we’ll be cheering for different sides if the AFC Championship matchup ends up how I think it will this year! Go Chiefs!

The next review comes to us from user Biz World who says:

Thanks so much for the kind words and review Mike. Awesome to hear that my podcast is at the top of the list of all that you subscribe to, will do my best to keep delivering so it stays there! Also, glad that after 20 years of experience, the content is still bringing you new insights and just have to give you a compliment for staying hungry and learning after all these years, I’ve found it’s common that the very best in our industry stay life long learners as well. As far as the easy caring way that I approach things, I’m going to have to give growing up in small town KS with a family that valued “treating others as you want to be treated” as a core philosophy to approach life with the credit, so glad that comes through as well. Appreciate you sharing your thoughts Mike, hit me up if you find your way to KS!

And the last featured review for the week comes to us from user ginag_ops, who says:

Gina, it’s great to hear you are putting all the show notes to use as I still think many of our Blueprint listeners don’t realize we provide a full transcript of every show directly in the show notes. Whether it’s wanting to highlight key takeaways or remember the verbiage a certain guest used to try in your next appointment, I wanted to make it as easy as possible to put the ideas shared into action. I’ll do my best to keep future shows worthy of “note taking”! Thanks for the review and listening in!

Ok, as we wrap this show, thanks again for those of you who have taken the time to write a quick review, I love reading each and every one. In fact if you’d like to connect on a more personal level, give me a follow on Twitter, I’m @brad_johnson. Let me know you listen to the show, how you found it, who I should have… etc. I’d love to continue the conversation there!


Take the 1st Step to Building Your Ideal Practice: Apply for “Virtual Discovery Session

For those of you that have interest in diving deeper or figuring out how you may be able to have our team help you implement many of the ideas shared on the show, my day job happens to be consulting financial advisors from all over the US on how to grow their business and design a practice that serves them, versus them serving it. Yes it’s possible to grow your business and work less, this is a model we’ve replicated over and over in markets all over the country… So, if you’d like to apply to see if it makes sense for us to have a 1-on-1 conversation on how to overcome what may be getting in your way, you can do that at bradleyjohnson.com/apply. It takes about 5 minutes to fill out the application so we can understand what your business looks like, what challenges you may be facing and how myself and my team may be able to help. We then dive into a Discovery session where we ask a lot of questions based on your survey. We do a lot of listening, and take a lot of notes to build a rough draft of our proprietary Elite Advisor Blueprint – 90 Day Plan™. Taking the first step is as simple as applying at bradleyjohnson.com/apply 🙂


Already heard it once or twice? Please leave a short review here, and tell me which guests I should have on!

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