Welcome back to The Elite Advisor Blueprint! This week, Cameron Herold (@CameronHerold) joins us to discuss his new and upcoming books, his newly established COO Alliance, and some of the extensive knowledge he’s gained from a lifetime of entrepreneurship.

Cameron has been an entrepreneur from quite an early age. From owning his first business at 21 to starting 1-800-GOT-JUNK? at 42, Cameron has built and run successful businesses for thirty years. He is also a thought leader, author, and coach who helps individuals and businesses bring their vision to life through focused and efficient daily goals. Recently, he established the COO Alliance, a program aimed at second-in-command leaders who want to connect with and learn from their COO peers.

Cameron and I cover a lot in this episode:
  • How writing a book changed his career trajectory
  • How to hire and grow with A+ talent
  • The secret to delegation
  • Why focus is the most important ingredient to his success
  • Lessons from his books, Double Double: How to Double Your Revenue and Profit in 3 Years or Less and Meetings Suck
  • The importance of time away from work
  • Building meaningful relationships with people whose work you admire
  • How 1-800-GOT-JUNK used FREE PR to put their name on Starbucks cups around the world
  • The lesson Cameron learned from a random encounter at Burning Man that changed his perspective on life
Cameron has been an industry leader for a long time, and rightfully so. Be sure to take advantage of this one-on-one time with one of the world’s top coaches and entrepreneurs!

Already heard it once or twice? Please leave a short review here, and tell me which guests I should have on!

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SHOW NOTES:

  • How Cameron feels about ticking off a major bucket list item this year. [3:20]
  • Why Cameron established the COO Alliance and how it came into existence. [5:52]
  • What framework to use when searching for top talent — especially as a salesperson transitioning to running a business. [7:02]
  • The accounting lesson Cameron learned in high school that still affects him today. [10:17]
  • What Cameron learned about the school system and how it could be improved. [14:24]
  • Why it’s important to measure and monitor a few crucial aspects of your business, rather than getting lost in the many important things. [15:49]
  • Why it’s critical to have a book if you’re a thought leader. [20:52]
  • How Cameron’s life and career have changed for the better since he’s published books. [22:07]
  • Cameron’s process for deciding which moves will be most impactful for his business, including speaking, writing, and taking on clients. [24:50]
  • What technique Cameron uses to identify and stick to his most important goals. [28:06]
  • Why free time is such a crucial part of Cameron’s (and your) success. [29:45]
  • How to fix the problem of overworking or refusing to delegate tasks.  [35:05]
  • Tips for finding great people to hire, full-time and otherwise. [37:32]
  • Secrets for headhunting great employees. [40:27]
  • How to get more out of your meetings, and make them not suck. [48:42]
  • Cameron talks about his upcoming book on leveraging free PR and how to do it well. [54:02]
  • Who Cameron thinks of when he hears the word “success.” [59:00]
  • What Cameron would tell his 21-year-old self about business. [1:00:42]
  • Why you have to continue to resist judging people by their appearance. [1:03:50]
  • The best business advice Cameron’s ever received. [1:06:07]
  • How Cameron has become friends with many incredible influencers and entrepreneurs. [1:07:41]
  • Cameron’s number-one piece of advice for reaching success. [1:12:35]

SELECTED LINKS FROM THE EPISODE

  • Connect with Cameron:

Website | Twitter

PEOPLE MENTIONED IN THE EPISODE

TRANSCRIPT

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The information and opinions contained herein are provided by third parties and have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed by Advisors Excel. The guest speaker is not affiliated with or sponsored by Advisors Excel. Results from the use of these concepts are no guarantee of your future success.

While client appreciation events may be permitted, such event should be reasonable and customary. All producers and investment advisors should be aware of any gifting limitations imposed by federal regulation, state regulation, insurance carriers, broker-dealers and Registered Investment Advisors, as applicable. Investment advisors are strongly encouraged to obtain pre-approval from the broker-dealer and/or Registered Investment Advisor with which they may be affiliated prior to implementing the concepts or strategies discussed in this interview.

The ability to write a book varies by the individual producer’s education, experience and qualifications.
PR is not a substitute for professional credibility, nor should it be viewed as a shortcut for obtaining new clients. Rather, it is a system of branding and marketing designed to help reinforce your credibility and value proposition. Credibility is founded in knowledge and experience.